| Original language | English (US) |
|---|---|
| Pages (from-to) | 9-12 |
| Number of pages | 4 |
| Journal | Marketing Theory |
| Volume | 15 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 15 2015 |
ASJC Scopus subject areas
- Marketing
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Research output: Contribution to journal › Review article › peer-review
| Original language | English (US) |
|---|---|
| Pages (from-to) | 9-12 |
| Number of pages | 4 |
| Journal | Marketing Theory |
| Volume | 15 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 15 2015 |