Original language | English (US) |
---|---|
Pages (from-to) | 9-12 |
Number of pages | 4 |
Journal | Marketing Theory |
Volume | 15 |
Issue number | 1 |
DOIs | |
State | Published - Mar 15 2015 |
ASJC Scopus subject areas
- Marketing
Original language | English (US) |
---|---|
Pages (from-to) | 9-12 |
Number of pages | 4 |
Journal | Marketing Theory |
Volume | 15 |
Issue number | 1 |
DOIs | |
State | Published - Mar 15 2015 |