Marketing genius: The impact of educational claims and cues on parents' reactions to infant/toddler DVDs

Sarah E. Vaala, Matthew A. Lapierre

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of 'Marketing genius: The impact of educational claims and cues on parents' reactions to infant/toddler DVDs'. Together they form a unique fingerprint.

Social Sciences

Business & Economics