Abstract
Sales of newly introduced bagged, refrigerated salads grew at over 50% annually during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross-price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.
Original language | English (US) |
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Pages (from-to) | 463-481 |
Number of pages | 19 |
Journal | Journal of Agricultural and Resource Economics |
Volume | 24 |
Issue number | 2 |
State | Published - Dec 1999 |
Keywords
- Fresh-cut produce
- Market demand
- Perfect aggregation tests
- Scanner data
- Seasonality
ASJC Scopus subject areas
- Animal Science and Zoology
- Agronomy and Crop Science
- Economics and Econometrics