Making products feel special: When metacognitive difficulty enhances evaluation

Anastasiya Pocheptsova, Aparnaa Labroo, Ravi Dhar

Research output: Contribution to journalArticlepeer-review

81 Scopus citations

Fingerprint

Dive into the research topics of 'Making products feel special: When metacognitive difficulty enhances evaluation'. Together they form a unique fingerprint.

Business & Economics