As First Lady, Jacqueline Kennedy attracted enormous public attention worldwide not only through intense media coverage but also through propaganda efforts orchestrated by the U.S. government. This article examines how film and television propaganda helped turn her into a goodwill ambassador who built international support for the Kennedy administration during the Cold War. An interview with filmmaker George Stevens, Jr., and a thorough examination of archival documents illuminate the overseas success of three documentaries featuring the First Lady. Their worldwide distribution by the United States Information Agency in 1962 made her a potent diplomatic asset to the New Frontier.
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