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It's all B2B...and beyond: Toward a systems perspective of the market
Stephen L. Vargo, Robert F. Lusch
Marketing
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Contribution to journal
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Article
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peer-review
880
Scopus citations
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Business & Economics
Systems Perspective
100%
Marketing
79%
Value Creation
56%
B2B Marketing
31%
Service-dominant Logic
26%
Service Value
25%
General Theory
24%
Marketing Practices
23%
Conceptualization
18%
Goods
13%
Economics
11%