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It's all B2B...and beyond: Toward a systems perspective of the market
Stephen L. Vargo, Robert F. Lusch
Marketing
Research output
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Contribution to journal
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Article
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peer-review
1133
Scopus citations
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Keyphrases
Value Creation
100%
Systems Perspective
100%
Service-dominant Logic
25%
Actor-to-actor
25%
Marketing Practices
25%
Social Actors
25%
Dominant Model
25%
Marketing Discipline
25%
System-oriented
25%
System Orientation
25%
B2B Marketing
25%
Economic Actors
25%
Dynamic Orientation
25%
Social Sciences
Enterprises
100%
Company
100%
Economics, Econometrics and Finance
Value Creation
100%
Service-Dominant Logic
33%
Business-to-Business Marketing
33%