Individual creativity in teams: The importance of communication media mix

Sherry M.B. Thatcher; Susan A. Brown

doi:10.1016/j.dss.2010.03.004

Individual creativity in teams: The importance of communication media mix

Sherry M.B. Thatcher, Susan A. Brown

Management Information Systems

Research output: Contribution to journal › Article › peer-review

64 Scopus citations

Abstract

We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.

Original language	English (US)
Pages (from-to)	290-300
Number of pages	11
Journal	Decision Support Systems
Volume	49
Issue number	3
DOIs	https://doi.org/10.1016/j.dss.2010.03.004
State	Published - Jun 2010

Keywords

Communication media
Creativity
Demographic differences

ASJC Scopus subject areas

Management Information Systems
Information Systems
Developmental and Educational Psychology
Arts and Humanities (miscellaneous)
Information Systems and Management

Access to Document

10.1016/j.dss.2010.03.004

Cite this

@article{cbcbc18b27bf4762a996fd7a6641c394,

title = "Individual creativity in teams: The importance of communication media mix",

abstract = "We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.",

keywords = "Communication media, Creativity, Demographic differences",

author = "Thatcher, {Sherry M.B.} and Brown, {Susan A.}",

year = "2010",

month = jun,

doi = "10.1016/j.dss.2010.03.004",

language = "English (US)",

volume = "49",

pages = "290--300",

journal = "Decision Support Systems",

issn = "0167-9236",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Individual creativity in teams

T2 - The importance of communication media mix

AU - Thatcher, Sherry M.B.

AU - Brown, Susan A.

PY - 2010/6

Y1 - 2010/6

N2 - We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.

AB - We use compensatory adaptation and dual coding theories to explore the effects of communication media use on creativity. Our field study results show that high levels of self-esteem and information-based demographic differences positively influence creativity. Social category differences negatively influence creativity. Communication media mix is an important moderator, improving the relationship of self-esteem and social category demographic differences with creativity when individuals have proportionally more mediated communication. The relationship between information-based demographic differences and creativity is attenuated when individuals use proportionally more mediated communication. The results have implications for managers encouraging creativity among a diverse workforce using multiple communication media.

KW - Communication media

KW - Creativity

KW - Demographic differences

UR - http://www.scopus.com/inward/record.url?scp=77955709709&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77955709709&partnerID=8YFLogxK

U2 - 10.1016/j.dss.2010.03.004

DO - 10.1016/j.dss.2010.03.004

M3 - Article

AN - SCOPUS:77955709709

SN - 0167-9236

VL - 49

SP - 290

EP - 300

JO - Decision Support Systems

JF - Decision Support Systems

IS - 3

ER -

Individual creativity in teams: The importance of communication media mix

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this