Incorporating web analysis into neural networks: An example in hopfield net searching

Neural networks have been used in various applications on the World Wide Web, but most of them only rely on the available input-output examples without incorporating Web-specific knowledge, such as Web link analysis, into the network design. In this paper, we propose a new approach in which the Web is modeled as an asymmetric Hopfield Net. Each neuron in the network represents a Web page, and the connections between neurons represent the hyperlinks between Web pages. Web content analysis and Web link analysis are also incorporated into the model by adding a page content score function and a link score function into the weights of the neurons and the synapses, respectively. A simulation study was conducted to compare the proposed model with traditional Web search algorithms, namely, a breadth-first search and a best-first search using PageRank as the heuristic. The results showed that the proposed model performed more efficiently and effectively in searching for domain-specific Web pages. We believe that the model can also be useful in other Web applications such as Web page clustering and search result ranking.