Implementing an organization-sponsored sharing platform to build employee engagement

Organization-sponsored sharing platforms are a new class of IT that facilitates collaborative consumption within a private social network restricted to organizational members. As such, they leverage and integrate employees' roles as consumers and providers ("prosumers") in working environments and therefore offer a new way to build employee engagement, which is strategically important to all types of organizations. By studying organizations using the Zimride ridesharing platform, we have identified the ways in which organization-sponsored sharing platforms build prosumer engagement and provide recommendations for adopting these platforms and enhancing their impact.