How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance

Melissa Archpru Akaka, Hope Jensen Schau

Research output: Contribution to journalArticlepeer-review

Abstract

We investigate a globally diffused practice reimagined as a competitive sport through international professional contests. Competition rules reduce a complex cultural practice to a curated set of characteristics that reward adroit (skilled) performance with a bias towards male athletes. Through a practice genealogy, we explore how a meso-level structure of common difference (SCD) emerges through competition success metrics that marginalize female practitioners. We trace macro-level shifts in meaning and micro-level actions that that have led to an increase in equality through equal pay. However, equity across genders is constrained because the unique competences of male athletes remain dominant on scorecards without recognition of countervailing unique female athletes’ competences. We argue that inclusivity of multiple practice modalities is needed to increase the structural diversity (e.g., variation in norms) of an SCD. This has important implications for how market structuration can shape social structures and create a more equitable market society.

Original languageEnglish (US)
Article number115038
JournalJournal of Business Research
Volume188
DOIs
StatePublished - Feb 2025
Externally publishedYes

Keywords

  • Gender Inequality
  • Market Structuration
  • Practice Diffusion
  • Practices
  • Structures of Common Difference

ASJC Scopus subject areas

  • Marketing

Fingerprint

Dive into the research topics of 'How structures of common difference constrain and create equity in market society: A genealogy of an adroit practice performance'. Together they form a unique fingerprint.

Cite this