| Original language | English (US) |
|---|---|
| Title of host publication | The Service-Dominant Logic of Marketing |
| Subtitle of host publication | Dialog, Debate, and Directions |
| Publisher | Taylor and Francis |
| Pages | 57-64 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781315699035 |
| ISBN (Print) | 9780765614919 |
| State | Published - Dec 18 2014 |
| Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting