History of qualitative research methods in marketing

Sidney J. Levy

doi:10.4337/9781847204127.00006

History of qualitative research methods in marketing

Sidney J. Levy

Research output: Chapter in Book/Report/Conference proceeding › Chapter

23 Scopus citations

Abstract

1 History of qualitative research methods in marketing Sidney J. Levy This chapter traces the history of qualitative research methods in marketing. These methods include a variety of techniques such as personal interviewing (sometimes designated a….

Original language	English (US)
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	3-16
Number of pages	14
ISBN (Electronic)	9781847204127
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00006
State	Published - Jan 1 2006
Externally published	Yes

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Social Sciences

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10.4337/9781847204127.00006

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History of qualitative research methods in marketing

Abstract

ASJC Scopus subject areas

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