Abstract
1 History of qualitative research methods in marketing Sidney J. Levy This chapter traces the history of qualitative research methods in marketing. These methods include a variety of techniques such as personal interviewing (sometimes designated a….
| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Qualitative Research Methods in Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 3-16 |
| Number of pages | 14 |
| ISBN (Electronic) | 9781847204127 |
| ISBN (Print) | 9781845421007 |
| DOIs | |
| State | Published - Jan 1 2006 |
| Externally published | Yes |
ASJC Scopus subject areas
- Social Sciences(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)