TY - JOUR
T1 - Helping behavior as a function of pictorially induced moods
AU - Donnerstein, Edward
AU - Donnerstein, Marcia
AU - Munger, Gerry
PY - 1975/12
Y1 - 1975/12
N2 - Two experiments investigated the effect of pictorially induced moods on helping behavior. After a mood-arousing experience (positive, negative, control), Ss were provided with an opportunity to help a graduate student by volunteering to participate in an experiment. Results indicated that while positive mood did not influence helping, negative mood tended to facilitate such behavior. On the basis of subjective report data, the latter increase was interpreted in terms of expiation of guilt.
AB - Two experiments investigated the effect of pictorially induced moods on helping behavior. After a mood-arousing experience (positive, negative, control), Ss were provided with an opportunity to help a graduate student by volunteering to participate in an experiment. Results indicated that while positive mood did not influence helping, negative mood tended to facilitate such behavior. On the basis of subjective report data, the latter increase was interpreted in terms of expiation of guilt.
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U2 - 10.1080/00224545.1975.9923341
DO - 10.1080/00224545.1975.9923341
M3 - Article
C2 - 1207088
AN - SCOPUS:0016605040
SN - 0022-4545
VL - 97
SP - 221
EP - 225
JO - Journal of Social Psychology
JF - Journal of Social Psychology
IS - 2
ER -