"He was framed!" Framing criminal behavior in sports news

An experiment examined the effects of newspaper articles about an athlete involved in a crime on perceptions of athletes. News articles were varied by framing the athlete's activities in an accusatory versus defensive manner, and framing the athlete as physically versus mentally skilled. An accusatory frame resulted in more criminally culpable perceptions of the athlete. Frame did not influence perceptions of the athlete's race, and perceptions of the athlete as Black did not increase perceived culpability. Additional findings show that framing does influence more general perceptions of athletes. Discussion focuses on media framing, attitudes toward athletes, and college students' socially desirable responses concerning race.