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Governance value analysis and marketing strategy
Mrinal Ghosh
, George John
Research output
:
Contribution to journal
›
Article
›
peer-review
302
Scopus citations
Overview
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Keyphrases
Marketing Strategy
100%
Governance Values
100%
Governance Forms
33%
Managerial Decision Making
33%
Strategy Choice
33%
Cooperative Relationship
33%
Part Model
33%
Heterogeneous Resources
33%
Resource Positioning
33%
Transaction Cost Analysis
33%
Social Sciences
Marketing Strategy
100%
Value Analysis
100%
Decision Making
33%
Cooperatives
33%
Cost Benefit Analysis
33%
Transaction Cost
33%
Economics, Econometrics and Finance
Value Analysis
100%
Marketing Management
100%
Cost Benefit Analysis
33%
Transaction Costs
33%
Managerial Decision Making
33%