From the Editor

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@article{84297fc735754c4a8cd186fbab8dcb3d,

title = "From the Editor",

author = "Lusch, \{Robert F.\}",

year = "1998",

month = jan,

doi = "10.1177/002224299806200101",

language = "English (US)",

volume = "62",

pages = "1",

journal = "Journal of marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "1",

}

TY - JOUR

T1 - From the Editor

AU - Lusch, Robert F.

PY - 1998/1

Y1 - 1998/1

UR - https://www.scopus.com/pages/publications/85107993334

UR - https://www.scopus.com/pages/publications/85107993334#tab=citedBy

U2 - 10.1177/002224299806200101

DO - 10.1177/002224299806200101

M3 - Article

AN - SCOPUS:85107993334

SN - 0022-2429

VL - 62

SP - 1

JO - Journal of marketing

JF - Journal of marketing

IS - 1

ER -