Original language | English (US) |
---|---|
Pages (from-to) | 1-2 |
Number of pages | 2 |
Journal | Journal of marketing |
Volume | 61 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1997 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Original language | English (US) |
---|---|
Pages (from-to) | 1-2 |
Number of pages | 2 |
Journal | Journal of marketing |
Volume | 61 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1997 |