From the Editor

Robert F. Lusch

Research output: Contribution to journalArticlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-2
Number of pages2
JournalJournal of marketing
Volume61
Issue number1
DOIs
StatePublished - Jan 1997

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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