TY - JOUR
T1 - From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge
AU - Sada Garibay, Cecilia
AU - Lapierre, Matthew A.
N1 - Publisher Copyright:
© 2023 Broadcast Education Association.
PY - 2024
Y1 - 2024
N2 - Using parental mediation and protection motivation theory, a serial moderated mediation model was developed to study what drives parents to employ technical restriction tools offered by Subscription Video on Demand (SVoD) services. Based on a survey of 1,022 parents of elementary school children (generally between the ages of 5–12) in Mexico, it was found that for Netflix and Amazon Prime Video, the use of technical restrictions appears to be triggered by parents’ perception of risk and that parental involvement in children’s media use and perceived knowledge of the available technical restrictions mediates the usage of the parental control tools.
AB - Using parental mediation and protection motivation theory, a serial moderated mediation model was developed to study what drives parents to employ technical restriction tools offered by Subscription Video on Demand (SVoD) services. Based on a survey of 1,022 parents of elementary school children (generally between the ages of 5–12) in Mexico, it was found that for Netflix and Amazon Prime Video, the use of technical restrictions appears to be triggered by parents’ perception of risk and that parental involvement in children’s media use and perceived knowledge of the available technical restrictions mediates the usage of the parental control tools.
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U2 - 10.1080/08838151.2023.2278616
DO - 10.1080/08838151.2023.2278616
M3 - Article
AN - SCOPUS:85177606304
SN - 0883-8151
VL - 68
SP - 21
EP - 42
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 1
ER -