@inbook{11dc49a5f5f74718be74d98fcc77310a,
title = "From freeform to templates: The evolution of self-presentation in Cyberia",
keywords = "Consumer culture theory, Consumer identity, Digital marketing, Online consumer behavior, Self-presentation",
author = "Schau, {Hope Jensen} and Gilly, {Mary C.}",
year = "2013",
month = may,
day = "7",
language = "English (US)",
isbn = "9780415679923",
pages = "72--80",
booktitle = "The Routledge Companion to Digital Consumption",
publisher = "Taylor and Francis",
}