From freeform to templates: The evolution of self-presentation in Cyberia

Hope Jensen Schau, Mary C. Gilly

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Digital Consumption
PublisherTaylor and Francis
Number of pages9
ISBN (Electronic)9780203105306
ISBN (Print)9780415679923
StatePublished - May 7 2013


  • Consumer culture theory
  • Consumer identity
  • Digital marketing
  • Online consumer behavior
  • Self-presentation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting
  • General Social Sciences
  • General Arts and Humanities

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