Abstract
This paper explores popular Sinhalese perceptions of diarrheal diseases and related health care behavior. Also addressed are cultural interpretations of dehydration and perceptions of oral rehydration solution (ORS). The social marketing of ORS is considered. It is suggested that the marketing of ORS be more closely linked to education programs which promote appropriate conceptualization of dehydration. The need to more closely integrate nutrition education and diarrheal management programs is discussed.
Original language | English (US) |
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Pages (from-to) | 39-52 |
Number of pages | 14 |
Journal | Social Science and Medicine |
Volume | 27 |
Issue number | 1 |
DOIs | |
State | Published - 1988 |
Externally published | Yes |
Keywords
- diarrhea
- medical anthropology
- oral rehydration
- social marketing
ASJC Scopus subject areas
- Health(social science)
- History and Philosophy of Science