From a Raised Eyebrow to a Turned Back: The FCC and Children's Product‐Related Programming

Dale Kunkel

doi:10.1111/j.1460-2466.1988.tb02072.x

From a Raised Eyebrow to a Turned Back: The FCC and Children's Product‐Related Programming

Dale Kunkel

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

Abstract

Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program‐length commercials,” whose primary purpose is to sell toys through, the shows’heroes.

Original language	English (US)
Pages (from-to)	90-108
Number of pages	19
Journal	Journal of Communication
Volume	38
Issue number	4
DOIs	https://doi.org/10.1111/j.1460-2466.1988.tb02072.x
State	Published - Dec 1988
Externally published	Yes

ASJC Scopus subject areas

Communication
Language and Linguistics
Linguistics and Language

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10.1111/j.1460-2466.1988.tb02072.x

Cite this

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abstract = "Structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and, most importantly, the deregulatory climate at the FCC have together created a favorable environment for children's “program‐length commercials,” whose primary purpose is to sell toys through, the shows{\textquoteright}heroes.",

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From a Raised Eyebrow to a Turned Back: The FCC and Children's Product‐Related Programming

Abstract

ASJC Scopus subject areas

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