Fingerprint
Dive into the research topics of 'Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers’ Formation of Trait Inferences'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers’ Formation of Trait Inferences
Yonca Limon, Martin Reimann, Ulrich R. Orth, Antoine Bechara
Research output: Chapter in Book/Report/Conference proceeding › Chapter