Abstract
In 2016, the Walt Disney Company’s cable network ABC Family changed its name to Freeform. This chapter explores how this name change and the identification of a new target audience of “becomers” highlights fluctuating ideas about audience value and family viewing in the face of contemporary sociocultural and technological shifts.
| Original language | English (US) |
|---|---|
| Title of host publication | From Networks to Netflix |
| Subtitle of host publication | A Guide to Changing Channels, Second Edition |
| Publisher | Taylor and Francis |
| Pages | 121-131 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781000613605 |
| ISBN (Print) | 9780367568283 |
| DOIs | |
| State | Published - Jan 1 2022 |
ASJC Scopus subject areas
- General Social Sciences