Forming an intention to act on recommendations given via online social networks

Keyphrases

• Relationship Theory 50%
• Product Recommendation 50%
• Posting Behavior 50%
• PostMessage 50%
• Recommendation Trust 50%
• Marketing Effort 50%
• Contact Recommendation 50%

Computer Science

• Social Network Contact 100%
• Personal Communication 50%
• Service Recommendation 50%
• Marketing Effort 50%
• Recommendation Trust 50%