TY - JOUR
T1 - Export implications for the Japanese fruit market
T2 - Fruit-specific lifestyle segments
AU - Shim, Soyeon
AU - Gehrt, Kenneth
AU - Lotz, Sherry
PY - 2001/6/1
Y1 - 2001/6/1
N2 - Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.
AB - Examines the Japanese fruit market, which, as a result of production and distribution factors, represents a viable target for fruit exporters around the world. The study provides guidance for fruit exporters by identifying three fruit-specific segments based on fruit-specific lifestyle factors. The process of identifying the lifestyle factors relies on a cross-culturally validated theoretical framework developed within the context of food consumption. Cluster analysis is used to identify the segments: creative/highly involved; practical/moderately involved, and aesthetic/uninvolved. These three segments of the everyday fruit consumption market are characterized in terms of fruit shopping, fruit consumption, and socioeconomic factors. The creative/highly involved segment, older and more traditional, represents today's heavy-consumer of fruit in Japan, followed closely by the practical/moderately involved segment. Although the aesthetic/uninvolved segment is composed of relatively light consumers, its demographics suggest that exporters need to develop this segment in order to succeed in this market.
KW - Export
KW - Fruit
KW - Japan
KW - Lifestyle
KW - Marketing
KW - Retailing
UR - http://www.scopus.com/inward/record.url?scp=84986061520&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986061520&partnerID=8YFLogxK
U2 - 10.1108/09590550110393983
DO - 10.1108/09590550110393983
M3 - Article
AN - SCOPUS:84986061520
SN - 0959-0552
VL - 29
SP - 298
EP - 314
JO - International Journal of Retail & Distribution Management
JF - International Journal of Retail & Distribution Management
IS - 6
ER -