Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation

Sabrina Helm, Ina Garnefeld, Julia Spelsiek

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations

Fingerprint

Dive into the research topics of 'Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation'. Together they form a unique fingerprint.

Business & Economics