@inbook{cafa108894a84023b28a86da19bad239,
title = "Exploring the Causal Structure Between Perceived Corporate Reputation and Consumer Satisfaction – an Experimental Investigation",
abstract = "Corporate reputation and consumer satisfaction can both be regarded as important drivers of a firm{\textquoteright}s competitive advantage (Balmer and Greyser 2003; Fombrun 1996, Fornell 1992). Investigating the antecedents and consequences of these two constructs is of growing interest for academic research and marketing practice alike. Reputation has been shown to be a determinant in purchase decision making (Carmeli and Tishler 2005). Reputation serves as a quality signal that reduces uncertainty of consumers prior to a purchase decision. Building a favorable reputation is therefore deemed an effective way to gain market access and acceptance. After instigating a transaction with a new customer, achieving high rates of customer satisfaction becomes an important goal for firms as satisfaction is viewed as one of the major determinants of customer repurchase and word-of-mouth (Anderson and Sullivan 1993).",
keywords = "Causal Structure, Consumer Satisfaction, Corporate Reputation, Customer Satisfaction, Purchase Decision",
author = "Sabrina Helm and Ina Garnefeld and Julia Spelsiek",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-10963-3_105",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "188",
booktitle = "Developments in Marketing Science",
address = "United States",
}