TY - CHAP
T1 - Explaining the Vote in the Election of 2016
T2 - The Remarkable Come from Behind Victory of Republican Candidate Donald Trump
AU - Kenski, Henry C.
AU - Kenski, Kate M.
N1 - Publisher Copyright:
© 2017, The Author(s).
PY - 2017
Y1 - 2017
N2 - The study of political campaign communication focuses on the elements of the political environment, messengers, messages, channels of communication (print, radio, television, social media, etc.), audience, and effects. This chapter explains the presidential vote in 2016, and it draws upon the key factors in political campaign communication to explain it. The authors focus on: (1) the overall political environment, (2) the rules of the game and the electoral college, (3) the salience of party identification, (4) the messengers, (5) the messages and campaign strategies, (6) the channels of communication, and (7) and the audience or the regional/state and demographic bases of the presidential vote, with special attention to the roles of gender and race-ethnicity in recent elections and the 2016 campaign.
AB - The study of political campaign communication focuses on the elements of the political environment, messengers, messages, channels of communication (print, radio, television, social media, etc.), audience, and effects. This chapter explains the presidential vote in 2016, and it draws upon the key factors in political campaign communication to explain it. The authors focus on: (1) the overall political environment, (2) the rules of the game and the electoral college, (3) the salience of party identification, (4) the messengers, (5) the messages and campaign strategies, (6) the channels of communication, and (7) and the audience or the regional/state and demographic bases of the presidential vote, with special attention to the roles of gender and race-ethnicity in recent elections and the 2016 campaign.
KW - Clin Ton
KW - Donald Trump
KW - Electoral College
KW - Party Identification
KW - Presidential Vote
UR - http://www.scopus.com/inward/record.url?scp=85113783615&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85113783615&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-52599-0_11
DO - 10.1007/978-3-319-52599-0_11
M3 - Chapter
AN - SCOPUS:85113783615
T3 - Political Campaigning and Communication
SP - 285
EP - 309
BT - Political Campaigning and Communication
PB - Palgrave Macmillan
ER -