Expert systems: An emerging technology for selecting new product winners

Sundaresan Ram, Sudha Ram

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


Sundaresan Ram and Sudha Ram describe INNOVATOR, an expert system that they have developed to assess the success potential of new products in the financial services industry. They provide details on key aspects of the system: how knowledge is collected from experts and encoded; how a user interacts with the system to obtain recommendations on specific new products; and how the inference engine of the system arrives at the final recommendation. They discuss how INNOVATOR can, if necessary, be linked to external databases for additional data inputs. The authors also recommend alternative ways of eliciting the expertise of new product planners and different ways of programming their knowledge into the system. They highlight the key advantages that an expert system provides over conventional new product planning models. With its ability to detect potential winners early, an expert system like INNOVATOR can significantly contribute to the new product development process.

Original languageEnglish (US)
Pages (from-to)89-98
Number of pages10
JournalThe Journal of Product Innovation Management
Issue number2
StatePublished - Jun 1989

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation


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