Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation

Fangyu Lin; Laura Brandimarte; Sue Brown; Hsinchun Chen

doi:10.1109/MIPRO60963.2024.10569404

Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation

Fangyu Lin, Laura Brandimarte, Sue Brown, Hsinchun Chen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Personally Identifiable Information (PII) leakage can lead to identity theft, financial loss, reputation damage, and anxiety. However, individuals remain largely unaware of their PII exposure on the Internet, and whether providing individuals with information about the extent of their PII exposure can trigger privacy protection actions requires further investigation. In this pilot study, grounded by Protection Motivation Theory (PMT), we examine whether receiving privacy alerts in the form of threat and countermeasure information will trigger senior citizens to engage in protective behaviors. We also examine whether providing personalized information moderates the relationship between information and individuals' perceptions. We contribute to the literature by shedding light on the determinants and barriers to adopting privacy protection behaviors.

Original language	English (US)
Title of host publication	2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings
Editors	Snjezana Babic, Zeljka Car, Marina Cicin-Sain, Dragan Cisic, Pavle Ergovic, Tihana Galinac Grbac, Vera Gradisnik, Stjepan Gros, Andrej Jokic, Alan Jovic, Darko Jurekovic, Tihomir Katulic, Marko Koricic, Vedran Mornar, Juraj Petrovic, Karolj Skala, Dejan Skvorc, Vlado Sruk, Marko Svaco, Edvard Tijan, Neven Vrcek, Boris Vrdoljak
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	1350-1355
Number of pages	6
ISBN (Electronic)	9798350382495
DOIs	https://doi.org/10.1109/MIPRO60963.2024.10569404
State	Published - 2024
Event	47th ICT and Electronics Convention, MIPRO 2024 - Opatija, Croatia Duration: May 20 2024 → May 24 2024

Publication series

Name	2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings

Conference

Conference	47th ICT and Electronics Convention, MIPRO 2024
Country/Territory	Croatia
City	Opatija
Period	5/20/24 → 5/24/24

Keywords

Personalization
Personally Identifiable Informtion
Privacy
Protection Motivation Theory

ASJC Scopus subject areas

Computer Vision and Pattern Recognition
Electrical and Electronic Engineering
Control and Optimization
Artificial Intelligence
Computer Science Applications

Access to Document

10.1109/MIPRO60963.2024.10569404

Cite this

Lin, F., Brandimarte, L., Brown, S., & Chen, H. (2024). Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation. In S. Babic, Z. Car, M. Cicin-Sain, D. Cisic, P. Ergovic, T. G. Grbac, V. Gradisnik, S. Gros, A. Jokic, A. Jovic, D. Jurekovic, T. Katulic, M. Koricic, V. Mornar, J. Petrovic, K. Skala, D. Skvorc, V. Sruk, M. Svaco, E. Tijan, N. Vrcek, ... B. Vrdoljak (Eds.), 2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings (pp. 1350-1355). (2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/MIPRO60963.2024.10569404

Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation. / Lin, Fangyu; Brandimarte, Laura ; Brown, Sue et al.
2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings. ed. / Snjezana Babic; Zeljka Car; Marina Cicin-Sain; Dragan Cisic; Pavle Ergovic; Tihana Galinac Grbac; Vera Gradisnik; Stjepan Gros; Andrej Jokic; Alan Jovic; Darko Jurekovic; Tihomir Katulic; Marko Koricic; Vedran Mornar; Juraj Petrovic; Karolj Skala; Dejan Skvorc; Vlado Sruk; Marko Svaco; Edvard Tijan; Neven Vrcek; Boris Vrdoljak. Institute of Electrical and Electronics Engineers Inc., 2024. p. 1350-1355 (2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Lin, F, Brandimarte, L , Brown, S & Chen, H 2024, Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation. in S Babic, Z Car, M Cicin-Sain, D Cisic, P Ergovic, TG Grbac, V Gradisnik, S Gros, A Jokic, A Jovic, D Jurekovic, T Katulic, M Koricic, V Mornar, J Petrovic, K Skala, D Skvorc, V Sruk, M Svaco, E Tijan, N Vrcek & B Vrdoljak (eds), 2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings. 2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings, Institute of Electrical and Electronics Engineers Inc., pp. 1350-1355, 47th ICT and Electronics Convention, MIPRO 2024, Opatija, Croatia, 5/20/24. https://doi.org/10.1109/MIPRO60963.2024.10569404

Lin F, Brandimarte L , Brown S , Chen H. Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation. In Babic S, Car Z, Cicin-Sain M, Cisic D, Ergovic P, Grbac TG, Gradisnik V, Gros S, Jokic A, Jovic A, Jurekovic D, Katulic T, Koricic M, Mornar V, Petrovic J, Skala K, Skvorc D, Sruk V, Svaco M, Tijan E, Vrcek N, Vrdoljak B, editors, 2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings. Institute of Electrical and Electronics Engineers Inc. 2024. p. 1350-1355. (2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings). doi: 10.1109/MIPRO60963.2024.10569404

Lin, Fangyu ; Brandimarte, Laura ; Brown, Sue et al. / Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation. 2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings. editor / Snjezana Babic ; Zeljka Car ; Marina Cicin-Sain ; Dragan Cisic ; Pavle Ergovic ; Tihana Galinac Grbac ; Vera Gradisnik ; Stjepan Gros ; Andrej Jokic ; Alan Jovic ; Darko Jurekovic ; Tihomir Katulic ; Marko Koricic ; Vedran Mornar ; Juraj Petrovic ; Karolj Skala ; Dejan Skvorc ; Vlado Sruk ; Marko Svaco ; Edvard Tijan ; Neven Vrcek ; Boris Vrdoljak. Institute of Electrical and Electronics Engineers Inc., 2024. pp. 1350-1355 (2024 47th ICT and Electronics Convention, MIPRO 2024 - Proceedings).

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abstract = "Personally Identifiable Information (PII) leakage can lead to identity theft, financial loss, reputation damage, and anxiety. However, individuals remain largely unaware of their PII exposure on the Internet, and whether providing individuals with information about the extent of their PII exposure can trigger privacy protection actions requires further investigation. In this pilot study, grounded by Protection Motivation Theory (PMT), we examine whether receiving privacy alerts in the form of threat and countermeasure information will trigger senior citizens to engage in protective behaviors. We also examine whether providing personalized information moderates the relationship between information and individuals' perceptions. We contribute to the literature by shedding light on the determinants and barriers to adopting privacy protection behaviors.",

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AB - Personally Identifiable Information (PII) leakage can lead to identity theft, financial loss, reputation damage, and anxiety. However, individuals remain largely unaware of their PII exposure on the Internet, and whether providing individuals with information about the extent of their PII exposure can trigger privacy protection actions requires further investigation. In this pilot study, grounded by Protection Motivation Theory (PMT), we examine whether receiving privacy alerts in the form of threat and countermeasure information will trigger senior citizens to engage in protective behaviors. We also examine whether providing personalized information moderates the relationship between information and individuals' perceptions. We contribute to the literature by shedding light on the determinants and barriers to adopting privacy protection behaviors.

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ER -

Examining the Effect of Personalized PII Exposure Alerts on Individuals' Privacy Protection Motivation

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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