Examining childhood consumption relationships

Paul M. Connell, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationConsumer-Brand Relationships
Subtitle of host publicationTheory and Practice
PublisherTaylor and Francis
Pages97-114
Number of pages18
ISBN (Print)9780203128794
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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