Evolving to a new dominant logic for marketing

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	3-28
Number of pages	26
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
State	Published - Dec 18 2014
Externally published	Yes

ASJC Scopus subject areas

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