Evolving to a new dominant logic for marketing

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

45 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Service-Dominant Logic of Marketing
Subtitle of host publicationDialog, Debate, and Directions
PublisherTaylor and Francis
Pages3-28
Number of pages26
ISBN (Electronic)9781315699035
ISBN (Print)9780765614919
StatePublished - Dec 18 2014
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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