Ethical guidelines for business and social marketing

Patrick E. Murphy; Gene R. Laczniak; Robert F. Lusch

doi:10.1007/BF02729785

Ethical guidelines for business and social marketing

Patrick E. Murphy, Gene R. Laczniak, Robert F. Lusch

Research output: Contribution to journal › Article › peer-review

19 Scopus citations

Abstract

The ethical sensitivity of all professionals has come under closer scrutiny recently. Within the business area, the ethics of marketing executives in particular has been viewed with skepticism. The growing use of "social marketing" also compounds the potential for ethical abuse. The ethical dimensions of both business and social marketing are examined in this paper. Four ethical guidelines-increased professionalism, ethical consultants, seminars and ethical cost-benefit analyses-are suggested as a means of improving the ethical standards of marketing decision-making.

Original language	English (US)
Pages (from-to)	195-205
Number of pages	11
Journal	Journal of the Academy of Marketing Science
Volume	6
Issue number	3
DOIs	https://doi.org/10.1007/BF02729785
State	Published - Jun 1978
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1007/BF02729785

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Ethical guidelines for business and social marketing

Abstract

ASJC Scopus subject areas

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