Entropy and the prediction of consumer behavior

Jack A. Lesser, Robert F. Lusch

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.

Original languageEnglish (US)
Pages (from-to)282-291
Number of pages10
JournalBehavioral Science
Issue number4
StatePublished - Oct 1988


  • beliefs and behaviors
  • consumer behavior
  • entropy
  • group
  • individual organism

ASJC Scopus subject areas

  • Agricultural and Biological Sciences(all)


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