Entropy and the prediction of consumer behavior

Jack A. Lesser; Robert F. Lusch

doi:10.1002/bs.3830330405

Entropy and the prediction of consumer behavior

Jack A. Lesser, Robert F. Lusch

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8 Scopus citations

Abstract

Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.

Original language	English (US)
Pages (from-to)	282-291
Number of pages	10
Journal	Behavioral Science
Volume	33
Issue number	4
DOIs	https://doi.org/10.1002/bs.3830330405
State	Published - Oct 1988

Keywords

beliefs and behaviors
consumer behavior
entropy
group
individual organism

ASJC Scopus subject areas

General Agricultural and Biological Sciences

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10.1002/bs.3830330405

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title = "Entropy and the prediction of consumer behavior",

abstract = "Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.",

keywords = "beliefs and behaviors, consumer behavior, entropy, group, individual organism",

author = "Lesser, {Jack A.} and Lusch, {Robert F.}",

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AU - Lusch, Robert F.

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AB - Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief‐behavior prediction will be offered, and will be shown to be parsimoniously related to individual's life span and social class.

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KW - consumer behavior

KW - entropy

KW - group

KW - individual organism

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DO - 10.1002/bs.3830330405

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ER -

Entropy and the prediction of consumer behavior

Abstract

Keywords

ASJC Scopus subject areas

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