Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power

Jennifer Stevens Aubrey; Hilary Gamble; Rachel Hahn

doi:10.1080/10570314.2016.1257822

Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power

Jennifer Stevens Aubrey, Hilary Gamble, Rachel Hahn

Communication

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

This study investigated the effects of exposure to self-sexualization on young adults’ thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.

Original language	English (US)
Pages (from-to)	362-384
Number of pages	23
Journal	Western Journal of Communication
Volume	81
Issue number	3
DOIs	https://doi.org/10.1080/10570314.2016.1257822
State	Published - May 27 2017

Keywords

Gender
Music Videos
Priming
Schema
Sexualization

ASJC Scopus subject areas

Language and Linguistics
Communication

Access to Document

10.1080/10570314.2016.1257822

Cite this

@article{60aea0bb578b41b8add8d13319fb4cf7,

title = "Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power",

abstract = "This study investigated the effects of exposure to self-sexualization on young adults{\textquoteright} thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.",

keywords = "Gender, Music Videos, Priming, Schema, Sexualization",

author = "Aubrey, {Jennifer Stevens} and Hilary Gamble and Rachel Hahn",

note = "Publisher Copyright: {\textcopyright} 2016 Western States Communication Association.",

year = "2017",

month = may,

day = "27",

doi = "10.1080/10570314.2016.1257822",

language = "English (US)",

volume = "81",

pages = "362--384",

journal = "Western Journal of Communication",

issn = "1057-0314",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power

AU - Aubrey, Jennifer Stevens

AU - Gamble, Hilary

AU - Hahn, Rachel

PY - 2017/5/27

Y1 - 2017/5/27

N2 - This study investigated the effects of exposure to self-sexualization on young adults’ thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.

AB - This study investigated the effects of exposure to self-sexualization on young adults’ thoughts and beliefs about gender and sexuality. An experiment in which participants viewed music videos featuring self-sexualization of female artists (experimental) or performance-based music videos of the same artists (control) revealed that the videos primed thoughts about sex, but not power. Among men who liked the artists, watching self-sexualizing music videos predicted modern sexism and the beliefs that sex is power for women, women are sex objects, and men are sex driven. Among women who liked the artists, watching self-sexualizing music videos predicted enjoyment of sexualization.

KW - Gender

KW - Music Videos

KW - Priming

KW - Schema

KW - Sexualization

UR - http://www.scopus.com/inward/record.url?scp=85002187746&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85002187746&partnerID=8YFLogxK

U2 - 10.1080/10570314.2016.1257822

DO - 10.1080/10570314.2016.1257822

M3 - Article

AN - SCOPUS:85002187746

SN - 1057-0314

VL - 81

SP - 362

EP - 384

JO - Western Journal of Communication

JF - Western Journal of Communication

IS - 3

ER -

Empowered Sexual Objects? The Priming Influence of Self-Sexualization on Thoughts and Beliefs Related to Gender, Sex, and Power

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this