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Empirical analysis of implicit brand networks on social media
Kunpeng Zhang
, Siddhartha Bhattacharyya
,
Sudha Ram
Management Information Systems
BIO5, Institute of
Remote Sensing / Spatial Analysis - GIDP
Computer Science
Research output
:
Chapter in Book/Report/Conference proceeding
›
Conference contribution
3
Scopus citations
Overview
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Computer Science
Negative Comment
100%
Map-Reduce
50%
Facebook
50%
Social Medium Platform
50%
Social Content
50%
Negative Correlation
50%
Social Information
50%
Undirected Network
50%
Positive Correlation
50%
Keyphrases
Brand Networks
100%
Positive Comments
33%
Social Network User
33%
Network Measures
33%
User-generated
33%
Undirected Network
33%
Social Media Platforms
33%
Social Content
33%
Facebook Data
33%
MapReduce
33%
Brand Meaning
33%