@inproceedings{f7c92a284a324aa88143c73df508c95f,
title = "Electronic Marketing",
abstract = "This introduction provides a contextual overview of the Electronic Marketing mini-track and highlights each of the papers in the proceeding.",
author = "Schau, \{Hope Jensen\} and Akaka, \{Melissa Archpru\} and Key, \{Thomas Martin\}",
note = "Publisher Copyright: {\textcopyright} 2025 IEEE Computer Society. All rights reserved.; 58th Hawaii International Conference on System Sciences, HICSS 2025 ; Conference date: 07-01-2025 Through 10-01-2025",
year = "2025",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4229--4230",
editor = "Bui, \{Tung X.\}",
booktitle = "Proceedings of the 58th Hawaii International Conference on System Sciences, HICSS 2025",
}