@inproceedings{b06979aa4f9a440da0d1c58f4eb36d6c,
title = "Electronic Marketing",
abstract = "This introduction provides an overview of the Electronic Marketing mini-track and highlights each of the papers included in the proceedings.",
author = "Schau, {Hope Jensen} and Akaka, {Melissa Archpru}",
note = "Publisher Copyright: {\textcopyright} 2024 IEEE Computer Society. All rights reserved.; 57th Annual Hawaii International Conference on System Sciences, HICSS 2024 ; Conference date: 03-01-2024 Through 06-01-2024",
year = "2024",
language = "English (US)",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4363--4364",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024",
}