Abstract
We present the results of two controlled behavioral studies on the effects of online recommendations on consumers' economic behavior. In the first study, we found strong evidence that participants' willingness to pay was significantly affected by randomly assigned song recommendations, even when controlling for participants' preferences and demographics. In the second study, we presented participants with actual system-generated recommendations that were intentionally perturbed (i.e., significant error was introduced) and observed similar effects on willingness to pay. The results have significant implications for the design and application of recommender systems as well as for e-commerce practice.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 40-45 |
| Number of pages | 6 |
| Journal | CEUR Workshop Proceedings |
| Volume | 893 |
| State | Published - 2012 |
| Event | 2nd Workshop on Human Decision Making in Recommender Systems, Decisions@Recsys 2012 - In Conjunction with the 6th ACM Conference on Recommender Systems, RecSys 2012 - Dublin, Ireland Duration: Sep 9 2012 → Sep 9 2012 |
ASJC Scopus subject areas
- General Computer Science