Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Ruby Roy Dholakia; Sidney J. Levy

doi:10.1016/0167-4870(87)90034-1

Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Ruby Roy Dholakia, Sidney J. Levy

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

Abstract

The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.

Original language	English (US)
Pages (from-to)	429-444
Number of pages	16
Journal	Journal of Economic Psychology
Volume	8
Issue number	4
DOIs	https://doi.org/10.1016/0167-4870(87)90034-1
State	Published - Dec 1987
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Sociology and Political Science
Economics and Econometrics

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10.1016/0167-4870(87)90034-1

Cite this

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abstract = "The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.",

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AB - The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.

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Effect of recent economic experiences on consumer dreams, goals and behavior in the United States

Abstract

ASJC Scopus subject areas

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