Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

Chloe Preece; Athanasia Daskalopoulou; Hope Schau

doi:10.1177/14705931221148513

Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

Chloe Preece
, Athanasia Daskalopoulou
, Hope Schau

Marketing

Research output: Contribution to journal › Editorial › peer-review

7 Scopus citations

Original language	English (US)
Pages (from-to)	3-9
Number of pages	7
Journal	Marketing Theory
Volume	23
Issue number	1
DOIs	https://doi.org/10.1177/14705931221148513
State	Published - Mar 2023

ASJC Scopus subject areas

Marketing

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10.1177/14705931221148513

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title = "Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes",

author = "Chloe Preece and Athanasia Daskalopoulou and Hope Schau",

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AU - Preece, Chloe

AU - Daskalopoulou, Athanasia

AU - Schau, Hope

PY - 2023/3

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Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

ASJC Scopus subject areas

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