Does television exposure influence college-aged women's sexual self-concept?

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


The present study examined whether television exposure shapes female emerging adults' sexual self-concept, defined as self-perceptions of one's qualities in the sexual domain. Results from two-year panel data collected from undergraduate women suggested that Time-1 exposure to soap operas, prime-time dramas, and amount of television viewing predicted a deflation in college women's Time-2 sexual self-concept. In addition, Time-1 sexual self-concept negatively predicted Time-2 prime-time drama exposure and Time-2 television watched per day. The results are interpreted in light of the cognitive information processing model (Huesmann, 1997) and the selective exposure hypothesis (Festinger, 1957).

Original languageEnglish (US)
Pages (from-to)157-181
Number of pages25
JournalMedia Psychology
Issue number2
StatePublished - 2007

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology


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