Do Master Franchisors Drive Global Franchising?

John K. Ryans, Sherry Lotz, Robert Krampf

Research output: Contribution to journalArticlepeer-review

22 Scopus citations


Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.

Original languageEnglish (US)
Pages (from-to)33
Number of pages1
JournalMarketing Management
Issue number2
StatePublished - Jun 1999

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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