Abstract
Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 33 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 8 |
| Issue number | 2 |
| State | Published - Jun 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing