Abstract
Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.
Original language | English (US) |
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Pages (from-to) | 33 |
Number of pages | 1 |
Journal | Marketing Management |
Volume | 8 |
Issue number | 2 |
State | Published - Jun 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing