Do Master Franchisors Drive Global Franchising?

John K. Ryans, Sherry Lotz, Robert Krampf

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

Control and communications problems may arise if franchisors are not careful in their choice of a master franchisor.

Original languageEnglish (US)
Pages (from-to)33
Number of pages1
JournalMarketing Management
Volume8
Issue number2
StatePublished - Jun 1999

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Fingerprint

Dive into the research topics of 'Do Master Franchisors Drive Global Franchising?'. Together they form a unique fingerprint.

Cite this