Direct and Mediated Intercultural Contact: Koreans' Attitudes toward U.S. Americans

Cheongmi Shim, Yan Bing Zhang, Jake Harwood

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


Guided by the intergroup contact hypothesis, this study tested two models examining the associations among Korean young adults' consumption of U.S. dramas, direct contact with a U.S. American person, and their attitudes toward U.S. Americans in general. Results demonstrated that personal contact and mediated contact had a positive effect on intergroup attitudes, but that frequency of personal contact was a negative contributor. Mediated contact had different and stronger influences on participants' intergroup attitudes when they did not have personal contact with U.S. Americans. In addition, intergroup anxiety played a significant role in the contact modes and attitudes links.

Original languageEnglish (US)
Pages (from-to)169-188
Number of pages20
JournalJournal of International and Intercultural Communication
Issue number3
StatePublished - Aug 2012


  • Direct and Mediated Intercultural Contact
  • Intergroup Attitudes
  • Koreans' Attitudes
  • Parasocial Contact Hypothesis
  • U.S. Dramas

ASJC Scopus subject areas

  • Cultural Studies
  • Communication


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