Digital Behavioral Biometrics and Privacy: Methods for Improving Business Processes without Compromising Customer Privacy

J. S. Valacich, J. L. Jenkins, D. Cisic

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

To enable people to interact with online websites and systems, browsers capture a variety of events that occur on the page - such as how a person is moving the computer mouse, what a person clicks on, what a person types, and whether a person is scrolling. These events represent a user's behavior on a page, referred to as the DOM or Document Object Model, and are recorded at a millisecond precision rate (e.g., the exact millisecond timestamp when a key goes down and when it comes back up). Research and practice alike have found that these behavioral events can provide powerful insight into the users' experience, such as whether users are frustrated, and even help distinguish between legitimate and fraudulent users. In this paper, we present six best practices for responsibly collecting these digital behavioral biometric data to help protect user privacy as well as encourage proper interpretation. For each principle, we discuss its rationale and practical application.

Original languageEnglish (US)
Title of host publication2022 45th Jubilee International Convention on Information, Communication and Electronic Technology, MIPRO 2022 - Proceedings
EditorsNeven Vrcek, Marko Koricic, Vera Gradisnik, Karolj Skala, Zeljka Car, Marina Cicin-Sain, Snjezana Babic, Vlado Sruk, Dejan Skvorc, Alan Jovic, Stjepan Gros, Boris Vrdoljak, Mladen Mauher, Edvard Tijan, Tihomir Katulic, Juraj Petrovic, Tihana Galinac Grbac, Benjamin Kusen
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1019-1024
Number of pages6
ISBN (Electronic)9789532331035
DOIs
StatePublished - 2022
Event45th Jubilee International Convention on Information, Communication and Electronic Technology, MIPRO 2022 - Opatija, Croatia
Duration: May 23 2022May 27 2022

Publication series

Name2022 45th Jubilee International Convention on Information, Communication and Electronic Technology, MIPRO 2022 - Proceedings

Conference

Conference45th Jubilee International Convention on Information, Communication and Electronic Technology, MIPRO 2022
Country/TerritoryCroatia
CityOpatija
Period5/23/225/27/22

Keywords

  • digital behavioral biometric
  • document object model (DOM) events
  • privacy
  • security

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Information Systems and Management
  • Electrical and Electronic Engineering
  • Industrial and Manufacturing Engineering

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