@inbook{56aabce2e26749b1899afa389c07a9ba,
title = "Determinants of Retail Store Performance: A Partial Examination of Selected Elements of Retailer Conduct",
abstract = "This article presents a partial model of selected elements of retail store conduct and their impact on performance. Drawing on past retail performance and patronage studies, the model incorporates conduct that enhances {"}environmental fit{"} (relative store size and target market reach) and conduct that reflects {"}marketing effectiveness{"} in the areas of service, merchandise, and atmosphere. It is hypothesized that each variable positively impacts store performance. The model is empirically tested with data from one retail organization comprising 211 stores. Results shed light on the similarities and differences between predictors of customer patronage and store performance and raises questions concerning the relationships of the marketing effectiveness variables.",
keywords = "Marketing Effectiveness, Retail Market, Retail Store, Store Performance, Store Size",
author = "Lusch, \{Robert F.\} and Serpkenci, \{Ray R.\} and Orvis, \{Bruce T.\}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17311-5\_69",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "495--504",
booktitle = "Developments in Marketing Science",
address = "United States",
}