Fingerprint
Dive into the research topics of 'Customer relationship management and firm performance: The mediating role of business strategy'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Customer relationship management and firm performance: The mediating role of business strategy
Martin Reimann, Oliver Schilke, Jacquelyn S. Thomas
Research output: Contribution to journal › Article › peer-review
134
Scopus
citations