Abstract
Several significant issues and challenges that are faced by entrepreneurs in developing a new product and introducing it in the market are discussed. An entrepreneur needs to take several significant steps, to efficiently and effectively develop and introduce a new product in the market. Several new entrepreneurs face some of the significant challenges, while investing in developing and introducing new technologies and products in the market. The new companies and entrepreneurs face significant challenges in developing strategies of developing new products, as they depend on venture capital investments. Investors that invest less amount of money in a new product development project and help entrepreneurs in setting up their business are more the most successful in their efforts.
Original language | English (US) |
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Article number | 1290963 |
Pages (from-to) | 60-66 |
Number of pages | 7 |
Journal | Communications of the ACM |
Volume | 50 |
Issue number | 10 |
DOIs | |
State | Published - Oct 1 2007 |
Externally published | Yes |
ASJC Scopus subject areas
- General Computer Science